An act is morally right if, and only if the act maximises the good.
The greatest happiness for the greatest number.
To determine whether an action is morally right depends on the outcome eg, killing one person to save nine people is justified.
The motive behind and action determines if it is morally right.
This theory emphasises the character rather than the rules or consequences.
Actions taken reveal something about the individuals character.
Traced back to Plato and Aristotle where there is great emphasis on being rather than doing.
References:
https://www.slideshare.net/aclaudiacampos/business-ethics-ethical-theory
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